Simona Lo | Résümé

Brooklyn, NY


| Education
BFA in Communication Design
from Carnegie Mellon University
minor in Business Administration
Dean’s List


| Experience
senior art director.Razorfish
www.razorfish.com
04.07 – present
I’ve worked on the corporate redesign of razorfish.com, collaborated on strategic and user experience thinking for fordvehicles.com, helped design a music player and music section for Terra, the largest portal site in Latin America, worked on the Mercedes-Benz account working on re-thinking their US site and recently compled an online presence for the new E-Class launch and contributed to multiple pitches including Chanel, gucci and Nextel South America. On the Axe account I helped launched a true Axe home brand experience that will house all their content following a holder site for Axe Hair. Also recently launched is a nation college aimed contest from TIAA-CREF asking for idea submissions on how to Raise America’s Savings rates which received press from both the New York Times and TIME. Currently working on the Ford Automotive account.


freelance art direction/design/illustration.proprietor.seriph
www.seriph.com
01.99 – present
This is my personal gallery of sorts. The name came to me in a delirium while on my third all-nighter junior year in college and stems from a misspelling of the word seraphim or seraph – the highest of the nine orders of angels in medieval angelology. While contracting I’ve had the opportunities to work on projects with various clients including Acura, Stila, Disney, Exopolis and Big Interactive.


senior art director.Genex
www.genex.com
08.05 – 04.06
I worked directly with the creative director on the Acura account to design and art direct the TSX and RDX feature/launch sites (among other projects). These sites promoted and provided information about newly redesigned or newly released Acura vehicles.


design/illustration.Big Spaceship
www.bigspaceship.com
01.05 – 07.05
I worked in the then newly established Los Angeles branch of this entertainment focused, New York City based company. Projects include work for Charlie and the Chocolate Factory, Skeleton Key and Crash.


design/illustration.DNA Studio
www.dnastudio.com
05.01 – 12.04
Projects included work for Bacardi, Budweiser, Cingular, Coca-Cola, Michelob Ultra, Natural Light, Nextel, Nissan, Sony Pictures Entertainment, Sprite, Universal Pictures, and Warner Brothers.


art director.Lead Dog Digital
08.99 – 09.00
Co-establishing the Santa Monica branch of this New York City based company included everything from helping to promote the company to decorating the office space. I was responsible for building and managing a creative team and coordinating work between the LA and NY offices. Projects included work for Kenneth Cole, Morgan Stanley, Segrams, and Sony Pictures.


| Partial client list
Axe
Acura
Anheuser Busch
Bacardi Silver
BIG Interactive
Busch Gardens
Coca-Cola
Disney
Exopolis
Ford Motor Company
FX networks
Genex
Mercedes Benz
Michelob Ultra
National Academy of Recording Arts & Sciences (Grammys)
Nissan
Sony Pictures
Stila
Terra
TIAA-CREFF
Transistor Studios
Universal Pictures


| Tools
brain
adobe photoshop
adobe illustrator
paper
pencil
charcoal
my piano/guitar

references upon request