Simona Lo | Résümé

Brooklyn, NY


| Education
BFA in Communication Design
from Carnegie Mellon University
minor in Business Administration
Dean’s List


| Experience
creative director.Ogilvy & Mather
www.ogilvy.com
09.10-07.11
Currently working on managing the Time Warner Cable digital accounts as well as developing digital extensions and concepts for many of Ogilvy’s current brands. Clients have included IKEA, Castrol Edge, Citizen’s Bank, American Express as well as helping present for the Forrester WAVE mobile capabilities evaluation.


freelance associate creative director.Ogilvy & Mather
www.ogilvy.com
09.10-07.11
Worked as a creative lead on the redesign and re-architecture of DuPont’s global digital presence. This vast undertaking will allow users more intuitive and relevant pathways into DuPont’s 30,000 plus offerings through major digital platforms – desktop, tablet and mobile. The project has been a cross disciplinary effort, with creative, user experience, content strategy, and brand teams working together to holistically address and solve challenges. I am also overseeing the early adoption of the new platform and digital re-thinking with four of DuPont’s major business units.
Other projects I have been involved with at Ogilvy include leading creative for two pitches, launching the Ogilvy global holiday card (in this case a multi-user HTML5 game), as well as work across both the Time Warner Cable and Slim Fast accounts.


freelance creative direction/design/illustration/proprietor.seriph
www.seriph.com
01.99 – present
This is my personal gallery of sorts. The name came to me in a delirium while on my third all-nighter junior year in college and stems from a misspelling of the word seraphim or seraph – the highest of the nine orders of angels in medieval angelology. While contracting I’ve had the opportunities to work on projects with various clients including Acura, B-Reel, Cole & Weber, Digitas, Exopolis, Nike, Ogilvy & Mather and Stila.


senior art director.Razorfish
www.razorfish.com
04.07 – 08.10
I’ve worked on the corporate redesign of razorfish.com, collaborated on strategic and user experience thinking for fordvehicles.com, helped design a music player and music section for Terra, the largest portal site in Latin America, worked on the Mercedes-Benz account working on re-thinking their US site and completed an online presence for the new E-Class launch and contributed to multiple pitches including Chanel, gucci and Nextel South America. On the Axe account I helped launched a true Axe home brand experience that will house all their content following a holder site for Axe Hair. Also recently launched is a nation college aimed contest from TIAA-CREF asking for idea submissions on how to Raise America’s Savings rates which received press from both the New York Times and TIME. I concluded my time there working on the Ford Automotive account.


senior art director.Genex
www.genex.com
08.05 – 04.06
I worked directly with the creative director on the Acura account to design and art direct the TSX and RDX feature/launch sites (among other projects). These sites promoted and provided information about newly redesigned or newly released Acura vehicles.


design/illustration.Big Spaceship
www.bigspaceship.com
01.05 – 07.05
I worked in the then newly established Los Angeles branch of this entertainment focused, New York City based company. Projects include work for Charlie and the Chocolate Factory, Skeleton Key and Crash.


design/illustration.DNA Studio
www.dnastudio.com
05.01 – 12.04
Projects included work for Bacardi, Budweiser, Cingular, Coca-Cola, Michelob Ultra, Natural Light, Nextel, Nissan, Sony Pictures Entertainment, Sprite, Universal Pictures, and Warner Brothers.


art director.Lead Dog Digital
08.99 – 09.00
Co-establishing the Santa Monica branch of this New York City based company included everything from helping to promote the company to decorating the office space. I was responsible for building and managing a creative team and coordinating work between the LA and NY offices. Projects included work for Kenneth Cole, Morgan Stanley, Segrams, and Sony Pictures.


| studio list
BIG Interactive
Big Spaceship
Cole & Weber
Digitas
DNA Studios
Exopolis
Genex
Ogilvy & Mather
Razorfish
Transistor Studios


| client list
Acura
American Express
Anheuser Busch
Axe
B-Reel
Bacardi Silver
Busch Gardens
Coca-Cola
Disney
DuPont
Ford Motor Company
FX networks
Mercedes Benz
Michelob Ultra
Microsoft
National Academy of Recording Arts & Sciences (Grammys)
Nissan
Slim-Fast
Sony Pictures
Stila
TD Ameritrade
Terra
TIAA-CREFF
Time Warner Cable
Universal Pictures
Wall Street Journal


| Tools
brain
adobe photoshop
adobe illustrator
adobe indesign
axure
paper
pencil
charcoal
my piano/guitar


references upon request