it all began as random sketches during a meeting, then applied to a user experience whiteboard as fun characterizations of a site attribute; the last being "social" which clearly meant two bunnies in love, which in theory, beget the rest... and so it began... a bunny a day(ish)

for example here... we have some of the original bunny sketches and baller bunny™, obese bunny™, siamese bunny™, winged bunny™, unicorn bunny™, and tail where ears should be and ears where tail should be bunny™